1080p LCD HDTV Review

• 10-bit 16:9 Full HD 1080p Panel (1920×1080)
• Motionflow¿ with FHD 120 Hz high frame rate capability
• BRAVIA Engine¿ PRO & Live Color Creation¿ system
• 1080p Inputs: HDMI¿ (x3), YPbPr (x2), PC
• Advanced Contrast Enhancer (ACE)

Over the years XBR has stood for the best consumer TV s Sony has to offer and this year’s line up is no exception. The XBR line of Full HD 1080p televisions includes all of our latest technologies amid at providing the best in pictures performance. Features like Motionflow¿ 120Hz for smoother motion when viewing movies or fast action sports. And BRAVIA Engine¿ PRO with Digital reality Creation which up converts all interlaced and progressive video signals including HD signals directly to 1080p for amazing detail and sharpness. And its only fitting that your XBR make a statement not only through breathtaking picture quality, but by taking your breath away with 8 new color bezel choices. Now your LCD TV can be as distinct as your own personal sense of style. Few if any Full HD 1080p LCD televisions measure up to XBR LCD televisions; the pinnacle of Sony performance and design.

The Sony BRAVIA XBR KDL-40XBR4 40-inch 1080p LCD Flat Panel HDTV continues Sony’s tradition of making outstanding televisions. The 40-inch screen is ideal for medium-size rooms. Sony does not hold back with any technologies, and the XBR series is its flagship line–so with the XBR, you know you’ll get the best quality home theater experience available.

The KDL-40XBR4 has vibrant colors and a 178-degree viewing angle. View larger. View product demo (requires Flash).

The XBR series delivers beautful visuals while incorporating all of Sony’s latest technologies. View more details.

Top-Notch Video Performance
The XBR KDL-40XBR4 is a 1080p television with a full 1920 x 1080 resolution, the highest resolution available for the sharpest, clearest picture. The KDL-40XBR uses the most recent HDMI 1.3 interface, which houses both audio and video signals in one connector and has the bandwidth to support the data needed for the high resolution. Sony’s Bravia Engine Pro Full Digital Video Processor upconverts all video signals to 1080p so you can watch all your old DVDs on this glorious display.

Sony complements the high resolution with the latest technology in color reproduction. The KDL-40XBR is a 10-bit display with 10-bit processing. Most panels are only 8-bit. The added bit depth here means a larger color palette for more faithful color reproduction and smoother transitions from one color to the next. Additionally, the display also supports the new x.v.Color standard, which dramatically increases the available color space. The end result is a picture that is so detailed, colorful, and vibrant, you’d have a hard time distinguishing it from real life.

The KDL-40XBR4 features Sony’s Motionflow technology, which automatically adjusts for and applies the proper processing for optimal motion reproduction depending on the video input. This includes support for 24 frames per second (24p) video, which displays video content at the 24-frames-per-second rate at which it was originally filmed or recorded. With 24p, you get the most faithful possible reproduction of the original.

A Wide Variety of Inputs
This Sony television’s wide variety of inputs ensures compatibility with your other home theater components. There are three HDMI connections for Blu-Ray, HD DVD, and other technologies requiring the high bandwidth, and two component video inputs, three composite video inputs, one S-Video input, one PC Audio and Video input, and five analog audio inputs. Even with a collection of legacy components, you shouldn’t have a problem connecting to the KDL-40XBR4.

Stunning Looks
The KDL-40XBR4 not only displays stunning video but is itself a head-turner. It features Sony’s unique floating glass frame along with a black bezel that can be interchanged with optional color bezels to match the display to your decor.

Outstanding Ergonomics and Simplicity of Control
Sony’s Xross Media Bar interface is an award-winning, intuitive on-screen display that makes setup a breeze, with menus and controls logically laid out for quick access. The KDL-40XBR4 also features Theatre Sync technology, based on the HDMI-CEC standard, which means you can easily connect to and control compatible devices. For example, when the KDL-40XBR4 is connected to a compatible DVD player, you can turn on both the DVD player and the television and start playing a DVD with a single push of a button on the remote. When you’re done, another push of a button powers everything down. With Theatre Sync, you can spend time enjoying the movie rather than waste time setting everything up.

More Than Just a Television
Because more and more people expect to view photos on their HDTVs, Sony developed a Photo TV HD mode that optimally sets the sharpness, gradation, and color to make digital photos look like printed photography.

The KDL-40XBR4 is backed by a 1-year limited warranty for parts and labor.

Full HD Quality HDTV provides up to six times the visual detail of the Standard Definition television. You need an HDTV set, HD sound and a source of HD content to make sure you’re really getting HD.